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  <titleInfo>
    <title>Successful marketing</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Successful marketing</title>
    <subTitle>step-by-step strategies to get results fast</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rowson, Pauline.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
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    <place>
      <placeTerm type="text">Ahmedabad</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Delhi</placeTerm>
    </place>
    <publisher>Jaico Publishing House</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>219 p. : ill. ; 22 cm.</extent>
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  <abstract>This book focuses on essential marketing. A step-by-step guide to learning effective marketing quickly and easily, from direct mail to marketing online. The book is packed with helpful examples and practical exercises to complete.</abstract>
  <note type="statement of responsibility">Pauline Rowson.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business</topic>
    <geographic>Australia</geographic>
    <topic>Management</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Small business</topic>
    <geographic>Australia</geographic>
    <topic>Planning</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <classification authority="ddc" edition="22">658.022094 ROS 2011</classification>
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    <titleInfo>
      <title>Successful</title>
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  <identifier type="isbn">9788184952384 (pbk.) :</identifier>
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