Management in marketing channels / 
Donald J. Bowersox ... [et al.]. 
 - International student ed. 
 - New York :  McGraw-Hill,  c1980. 
 - viii, 390 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing. .
<br/><br/>Includes Bibliography: p. 369-383 and index. 
<br/><br/><label>ISBN: </label>0070661898 0070067406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels--Management.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.87  / MAN 1980