TY  - BOOK
AU  - Keegan, Warren J 
TI  - Global marketing management
SN  - 8120320662
U1  - 658.84 23
PY  - 2002/// [Reprinted 2006]
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Export marketing
KW  - Management.
KW  - Management
KW  - Case studies
N1  - Include bibliographical references and index.
ER  -