Keegan, Warren J  <br/><br/>
Global marketing management / 
Warren J Keegan 
 - 7th ed. 
 - New Delhi :  Prentice Hall of India,  c2002 [Reprinted 2006] . 
 - xxv, 617 p. :   ill. ;   24 cm. 
<br/><br/>Include bibliographical references and index.  
<br/><br/><label>ISBN: </label>8120320662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management.    <br/>Export marketing --Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.84  / KEG 2006