Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 11th ed. , Indian Reprint ed. , Eastern Econimy ed. 
 - New Delhi :  Prentice-Hall of India ,  c2006 
 - xviii, 651, [A-1]-I-20 p.  :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP 2006