Services marketing
people, technology, strategy
Lovelock, Christopher H.
creator
Wirtz, Jochen.
text
bibliography
ii
Delhi
Pearson
c2004
2004
5th ed.
monographic
eng
xviii, 652 p. : ill., map ; 26 cm.
Christopher Lovelock, Jochen Wirtz.
Includes bibliographical references and indexes.
Professions
Marketing
Service industries
Marketing
658.8 LOS 2004
0131138650
8129704536
DLC
140219
20211209000220.0
17937
eng