Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 5th ed. 
 - Delhi :  Pearson,  c2004. 
 - xviii, 652 p. :  ill., map ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131138650 8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOS 2004