@book{17618,
	author = {Wingate, John Williams. and Schaller, Elmer O.},
	title = {Techniques of retail merchandising /},
	publisher = {Prentice-Hall,},
	year = {c1950 [Reprint 1955].},
	series = {Prentice-Hall retailing series},
	address = {New York :}
}