Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing / 
Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni. 
 - 3d ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1982. 
 - xiv, 462 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0133413888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUF 1982