Pride, William M. , <br/><br/>
Understanding marketing :   Study guide for Marketing: basic concepts and decisions / 
William M. Pride and O C Ferrell. 
 - London :  Houghton Mifflin,  c1977. 
 - [4], 240 p. :  ill. ;  25 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRU 1977