TY  - BOOK
AU  - Smith,George Horsley
TI  - Motivation research in advertising and marketing
U1  - 658.834 
PY  - 1954///
CY  - Westport, Conn.
PB  - Greenwood Press
KW  - Motivation research (Marketing)
KW  - Advertising
KW  - Psychological aspects
N1  - Includes bibliographical references and indexes
ER  -