Smith, George Horsley. <br/><br/>
Motivation research in advertising and marketing / 
George Horsley Smith. 
 - Westport, Conn. :  Greenwood Press,  c1954. 
 - xviii, 242 p. :  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Advertising--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.834  / SMM 1954