TY  - BOOK
AU  - Zaltman,Gerald
AU  - Pinson,Christian R.A.
AU  - Angelmar,Reinhard
TI  - Metatheory and consumer research
T2  - Editors' series in marketing
SN  - 003091566X
U1  - 001.42 
PY  - 1973///]
CY  - New York
PB  - Holt, Reinhart and Winston
KW  - Metatheory
KW  - Consumer behavior
N1  - Bibliography: p. 202-215
ER  -