Zaltman, Gerald. <br/><br/>
Metatheory and consumer research 
[by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar. 
 - New York,  Holt, Reinhart and Winston  [1973] 
 - xiv, 226 p.  illus.  24 cm. 
 - Editors' series in marketing .
<br/><br/>Bibliography: p. 202-215. 
<br/><br/><label>ISBN: </label>003091566X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Metatheory.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>001.42  / ZAM 1973