TY  - BOOK
AU  - Burtt,Harold E.
TI  - Psychology of advertising
U1  - 659.1019 
PY  - 1938///
CY  - Boston, New York [etc.]
PB  - Houghton Mifflin Company
KW  - Advertising
KW  - Psychology, Applied
N1  - Includes bibliographical references and index
ER  -