<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00817cam a22002651  4500</leader>
  <controlfield tag="001">16201</controlfield>
  <controlfield tag="003">BD-RjUL</controlfield>
  <controlfield tag="005">20211208235956.0</controlfield>
  <controlfield tag="008">140211s1938    maua     b    001 0 eng d</controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(BD-RjUL)16256</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)244860</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">ODaWU</subfield>
    <subfield code="d">OCoLC</subfield>
    <subfield code="d">ICIU</subfield>
    <subfield code="d">BD-RjUL</subfield>
    <subfield code="b">eng</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">659.1019</subfield>
    <subfield code="b">BUP  1938</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Burtt, Harold E.</subfield>
    <subfield code="q">(Harold Ernest),</subfield>
    <subfield code="d">1890-</subfield>
    <subfield code="9">50128</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Psychology of advertising /</subfield>
    <subfield code="c">by Harold Ernest Burtt ...</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston ;</subfield>
    <subfield code="a">New York [etc.]</subfield>
    <subfield code="b">Houghton Mifflin Company,</subfield>
    <subfield code="c">c1938</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">x, 473 p.  :</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising.</subfield>
    <subfield code="9">50129</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Psychology, Applied.</subfield>
    <subfield code="9">5669</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">16201</subfield>
    <subfield code="d">16201</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">RUCL</subfield>
    <subfield code="b">RUCL</subfield>
    <subfield code="c">Reading</subfield>
    <subfield code="d">2014-02-11</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">659.1019  BUP  1938</subfield>
    <subfield code="r">2014-02-11 00:00:00</subfield>
    <subfield code="t">C-1</subfield>
    <subfield code="w">2014-02-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
