Burtt, Harold E.  1890- <br/><br/>
Psychology of advertising / 
by Harold Ernest Burtt ... 
 - Boston ;  New York [etc.]  Houghton Mifflin Company,  c1938 
 - x, 473 p.  :  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Psychology, Applied.
<br/><br/><label>Dewey Class. No.: </label>659.1019  / BUP  1938