Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - Chicago :  Dryden Press,  c1982. 
 - xxv, 657 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030562279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIE 1982