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  <titleInfo>
    <title>Market leadership strategies for service companies</title>
    <subTitle>creating growth, profits, and customer loyalty</subTitle>
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    <namePart>Terrill, Craig.</namePart>
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    <namePart>Middlebrooks, Arthur.</namePart>
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    <publisher>NTC Business Books</publisher>
    <dateIssued>c2000</dateIssued>
    <dateIssued encoding="marc">2001</dateIssued>
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    <extent>xvi, 268 p. : ill. ; 24 cm.</extent>
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  <note type="statement of responsibility">Craig Terrill and Arthur Middlebrooks.</note>
  <note>At head of title: American Marketing Association.</note>
  <note>Includes bibliographical references (p. 253-254) and index.</note>
  <subject authority="lcsh">
    <topic>Service industries</topic>
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="ddc" edition="21">658.8 TEM  2001</classification>
  <identifier type="isbn">0844224413</identifier>
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