Terrill, Craig. <br/><br/>
Market leadership strategies for service companies :  creating growth, profits, and customer loyalty / 
Craig Terrill and Arthur Middlebrooks. 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000. 
 - xvi, 268 p. :  ill. ;  24 cm. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (p. 253-254) and index. 
<br/><br/><label>ISBN: </label>0844224413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / TEM  2001