TY  - BOOK
AU  - Sturdivant,Frederick D.
TI  - Perspectives in marketing management: readings 
U1  - 658.8 
PY  - 1971///
CY  - Glenview, Ill.
PB  - Scott, Foresman
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and Index
ER  -