Perspectives in marketing management :  readings / 
Edited by Frederick D. Sturdivant [and others] 
 - Glenview, Ill. :  Scott, Foresman,  1971 
 - 382 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER 1971