International marketing /
Philip R. Cateora, John L. Graham.
- 12th ed.
- Boston : McGraw-Hill/Irwin, c2005 [reorinted 2006].
- xxxiii, 697 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
0072833718 (alk. paper)
Export marketing. International business enterprises.