Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005 [reorinted 2006]. - xxxiii, 697 p. : col. ill., col. maps ; 28 cm.

Includes bibliographical references and indexes.

0072833718 (alk. paper)


Export marketing.
International business enterprises.

658.84 / CAI 2006