TY  - BOOK
AU  - Hawkins, Del I. ... [et al.]
TI  - Consumer behavior: building marketing strategy 
SN  - 0070600864
U1  - 658.8342 21
PY  - 2004/// [Reprinted 2007]
CY  - New Delhi
PB  - Tata McGraw-Hill  Pub. Co. Ltd.
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -