00868cam a2200241 a 450000100060000000300080000600500170001400800390003102000150007003500190008504000310010404100080013508200270014324500830017025000530025326000740030630000350038050400530041565000380046865000350050665000520054170000330059316160BD-RjUL20211208235950.0140211r20072004maua     b    001 0 eng  a0070600864  a(BD-RjUL)16215  aDLCcBD-RjULdBD-RjULbeng  aeng00a658.8342221bCON 200710aConsumer behavior :bbuilding marketing strategy /cDel I. Hawkins... [et al.]  a9th ed.,Tata McGraw-Hill ed., Special indian ed.  aNew Delhi:bTata McGraw-Hill  Pub. Co. Ltd.,cc2004 [Reprinted 2007].  axxv, 867 p. :b ill. ;c24 cm   aIncludes bibliographical references and indexes.00aConsumer behaviorzUnited States.00aMarket surveyszUnited States.00aConsumer behaviorzUnited StatesvCase studies.  aHawkins, Del I. ... [et al.]