Consumer behavior :  building marketing strategy / 
Del I. Hawkins... [et al.] 
 - 9th ed.,Tata McGraw-Hill ed., Special indian ed. 
 - New Delhi:  Tata McGraw-Hill  Pub. Co. Ltd.,  c2004 [Reprinted 2007]. 
 - xxv, 867 p. :   ill. ;  24 cm  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070600864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON 2007