@book{16160,
	author = {Hawkins, Del I. ... [et al.]},
	title = {Consumer behavior :},
	publisher = {Tata McGraw-Hill  Pub. Co. Ltd.,},
	year = {c2004 [Reprinted 2007].},
	address = {New Delhi:},
	edition = {9th ed.,Tata McGraw-Hill ed., Special indian ed.}
}