Holmes, Parker M. <br/><br/>
Marketing research  :  principles and readings / 
by Parker M. Holmes. 
 - 2d ed. 
 - Cincinnati :  South-Western Pub. Co.  1966 
 - x, 662 p. :  illus., map. ;  24 cm. 
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8308  / HOM 1966