TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Effective advertising: understanding when, how, and why advertising works 
SN  - 0761922520 (cloth)
U1  - 659.1 22
PY  - 2004/// [printing 2007]
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index; License restrictions may limit access
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio10414323
ER  -