01144cam a22003134a 4500 16154 BD-RjUL 20211208235949.0 140211s20072004caua sb 001 0 eng d 0761922520 (cloth) 0761922539 (paper) 8178293706 (WaSeSS)ssj0000675563 (BD-RjUL)16209 DLC DLC DLC BD-RjUL eng eng 659.1 22 TEE 2007 Tellis, Gerard J., 1950- 50000 Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. Thousand Oaks, Calif. : Sage Publications, c2004 [printing 2007] 201p. : illus. ; 22 cm. Includes bibliographical references and index. License restrictions may limit access. Advertising. 50001 Consumers Attitudes. 50002 SAGE Knowledge - A-Z List http://www.columbia.edu/cgi-bin/cul/resolve?clio10414323 Full text available from SAGE Knowledge - A-Z List ddc BK 16154 16154 0 0 ddc 0 0 NFIC RUCL RUCL Stack 2010-12-26 paragong Enterprises 350.00 0 659.1 TEE 2007 2014-02-11 00:00:00 C-3 2014-02-11 BK 0 0 ddc 0 0 NFIC RUCL RUCL Stack 2010-09-21 Dhaka paragon enterprises ltd. 395.00 0 659.1 TEE 2007 2016-10-03 00:00:00 C-4 2016-10-03 BK 0 0 ddc 0 1 NFIC RUCL RUCL Reading 2010-09-21 Dhaka paragon enterprises ltd. 395.00 0 659.1 TEE 2007 2017-01-22 00:00:00 C-1 2021-12-08 BK 0 0 ddc 0 0 NFIC RUCL RUCL Stack 2010-12-26 Paragon Interprise , Dhaka. 350.00 0 659.1 TEE 2007 2019-12-07 00:00:00 C-2 2019-12-07 BK