Tellis, Gerard J.,  1950- <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
by Gerard J. Tellis. 
 - Thousand Oaks, Calif.  :  Sage Publications,  c2004 [printing 2007] 
 - 201p.  :  illus. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> License restrictions may limit access. 
<br/><br/><label>ISBN: </label>0761922520 (cloth) 0761922539 (paper) 8178293706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumers--Attitudes.
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEE  2007