@book{16154,
	author = {Tellis, Gerard J.,},
	title = {Effective advertising :},
	publisher = {Sage Publications,},
	year = {c2004 [printing 2007]},
	address = {Thousand Oaks, Calif.  :},
	url = {http://www.columbia.edu/cgi-bin/cul/resolve?clio10414323}
}