TY  - BOOK
AU  - Caples,John
TI  - Tested advertising methods
SN  - 0139069097
U1  - 659.13 
PY  - 1974///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes indexes
ER  -