Caples, John. <br/><br/>
Tested advertising methods / 
John Caples. 
 - 4th ed., rev. and enl. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1974. 
 - 318 p. :  ill.;  21 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0139069097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.13  / CAT 1974