Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 4th ed. 
 - Homewood, IL :  Irwin,  c1989 
 - xvii, 796 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256063311 0256098646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys--United States.<br/>Consumer behavior--Case studies.--United States<br/>Market surveys--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAC 1989