TY  - BOOK
AU  - Tootelian,Dennis H.,ed
AU  - Gaedeke,Ralph M.,Jted
AU  - Thompson,Leete A.,Jted
TI  - Marketing management: cases and readings 
SN  - 0673161056
U1  - 658.800973 19
PY  - 1981///, c1980
CY  - Glenview, Il.
PB  - Scott, Foresman
KW  - Marketing
KW  - United States
KW  - Management
KW  - Case studies
N1  - Originally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980; Includes bibliographical references and indexes
ER  -