Marketing management : cases and readings - Tootelian, Dennis H. , ed.; Gaedeke, Ralph M., Jt. ed.; Thompson, Leete A., Jt. ed. (Glenview, Il. : Scott, Foresman, 1981)
Originally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980.
Includes bibliographical references and indexes.
Keywords: Marketing -- United States -- Management -- Case studies; Marketing -- United States -- Management