@book{16145,
	author = {Tootelian, Dennis H. , ed.},
	title = {Marketing management :},
	publisher = {Scott, Foresman,},
	year = {1981, c1980.},
	address = {Glenview, Il. :},
	note = {Originally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980.}
}