TY  - BOOK
AU  - Rewoldt,Stewart H.
AU  - Scott,James D.
AU  - Warshaw,Martin R.
TI  - Introduction to marketing management: text and cases 
SN  - 025602538X
U1  - 658.8 19
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -