Rewoldt, Stewart H. 1922-1979.

Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 4th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xvi, 874 p. : ill. ; 24 cm.

Includes index.

025602538X


Marketing--Management.
Marketing--Management--Case studies.

658.8 / REI