TY  - BOOK
AU  - Mackay,Adrian R.
ED  - Chartered Institute of Marketing.
TI  - The Practice of advertising
T2  - The Marketing series
SN  - 9788131209882
U1  - 659.1 20
PY  - 2007///
CY  - Delhi
PB  - Heinemann Professional Pub.
KW  - Advertising
N1  - Includs bibliographical references and index
ER  -