The Practice of advertising / 
edited by Mackay, Adrian R. 
 - 5th ed. 
 - Delhi :  Heinemann Professional Pub.,  2007. 
 - xxiii, 367 p. :  ill. ;  24 cm. 
 - The Marketing series .
 - Marketing series (London, England) .
<br/><br/>Includs bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131209882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / PRA  2007