TY  - BOOK
AU  - Engel,James F.
AU  - Wales,Hugh G.
AU  - Warshaw,Martin R.
TI  - Promotional strategy
U1  - 658.82 
PY  - 1967/// [printing 1969]
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Advertising
KW  - Management
N1  - Includes index
ER  -