Engel, James F. <br/><br/>
Promotional strategy / 
James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. 
 - Homewood, Ill. :  R. D. Irwin,  c1967 [printing 1969]. 
 - xiii, 665 p. :  illus. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENP 1967