TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising and promotion management
T2  - McGraw-Hill series in marketing
SN  - 0070539073
U1  - 659.1 
PY  - 1987///
CY  - New York, London
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographies and indexes
ER  -