Rossiter, John R. <br/><br/>
Advertising and promotion management / 
John R. Rossiter, Larry Percy 
 - New York  ;  London :  McGraw-Hill,  1987 
 - xix, 649 p :  ill ;  25 cm 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0070539073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROA   1987