Ivey, Paul Wesley, 1890- Successful salesmanship / by Paul W. Ivey and Walter Horvath. - 3d ed. - New York : Prentice-Hall, 1954 [printing 1959]. - 456 p. : illus.; 22 cm. Includes index Subjects--Topical Terms: Selling. Dewey Class. No.: 658.8 / IVS 1954