TY  - BOOK
AU  - Alderson,Wroe
AU  - Halbert,Michael H.
TI  - Men, motives, and markets
T2  - Prentice-Hall foundations of marketing series
U1  - 658.8 
PY  - 1968///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index
ER  -