Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value Corporate reputation, the brand and the bottom line Haywood, Roger 1939- creator Chartered Institute of Marketing text enk London Sterling, VA Kogan Page c2006 2006 3rd ed. monographic eng
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xvi, 320 p. ; 24 cm. Roger Haywood. "The Chartered Institute of Marketing." Includes index. Public relations Corporate image Organizational effectiveness 659.2 HAC 2006 Manage your reputation Haywood, Roger, 1939- 074944651x DLC 140211 20211208235940.0 16071 eng