TY  - BOOK
AU  - Berenson,Conrad
AU  - Eilbirt,Henry
TI  - The social dynamics of marketing
SN  - 0394316282
U1  - 380 
PY  - 1973///
CY  - New York
PB  - Random House
KW  - Marketing
KW  - Social aspects
KW  - United States
N1  - Includes bibliographies
ER  -